Marketing Health Matrix
The School Pontiqa Marketing Health Matrix is the framework behind our free School Marketing Audit for private and international schools. Its six metrics assess each school through the lens of how families discover and evaluate it.
How the Marketing Health Matrix works
The Matrix groups six metrics into three areas: Public Reputation, Search & AI, and Agencies & Directories. Together, they reveal gaps in visibility, information and credibility.
| Assessed area | Metric | What we assess |
|---|---|---|
| Public Reputation | Published Parent Reviews | Whether families can find recent, informative feedback about the school. |
| Search & AI | Google Search Visibility | Whether the school’s website appears in the Top 10 organic results for selected relevant non-branded searches. |
| AI Recommendation Visibility | How consistently selected AI assistants include the school in relevant school-discovery recommendations. | |
| Website Authority, Trust & Health | Whether the website meets School Pontiqa’s Green Zone checks for authority, trust, content and technical health. | |
| School Information Consistency | Whether key information about the school is consistent across its website, Search and AI results. | |
| Agencies & Directories | Agency & Directory Presence | Whether the school is represented in agencies and directories relevant to its market. |
What happens next?
We bring the findings across all six metrics together to identify the most important gaps and priorities for action.
The free audit turns these findings into a concise, prioritised view of what should be addressed first.
For schools that continue working with School Pontiqa, these priorities become the roadmap for implementation. We deliver the agreed improvements and track progress against the roadmap and measurable business outcomes.
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